The Most Important Factors For Basic Website Optimisation

If you ask ten different people the most important part of their SEO campaign, you just might get ten different answers. This is in part because so much of the Google algorithm is kept secret. They only let you know little pieces of information that you can use to create properly optimized content and pages.

However, if you ask them the most important parts of a properly optimized web page, you would likely get similar answers. There are a few areas of every web page that must be optimized, and they are the URL, the title, and the content.

The URL.

Optimizing a URL is one of the most important steps and the first step towards properly optimizing a web page. Choosing a URL that works for humans as well as search engines can be tricky. On one hand, short and sweet is considered beneficial. On the other hand, more companies are beginning to implement long-tail keywords in their URLs for better results.

Generally speaking, the simpler the URL, the better it is for humans. It makes it easier to read and easier to remember. However, you’ll want to include enough details in the URL so that they know what the page is about. You also have to consider the keywords you are trying to rank for. All of these factors must be weighed carefully.

The Title Tag.

The title tag is next in line and perhaps even more important. The title tag is shown on the search results page. It should be viewed as a very brief and accurate description of the content on the page. It is important for the readers as well as the search engines.

Only around 70 characters of a title will be displayed on Google. A title that is any longer is just wasted space. Google may not always display your title tag. They sometimes choose to display a different title under certain circumstances.

Moz has outlined a very basic formula for creating a title tag that delivers excellent results. It is “Primary keyword. Secondary keyword (or brand name)”. Of course, you may deviate from this formula for a little creative freedom.

If you aren’t sure if your title will be displayed properly on the Google search results page, you can use a free title emulation tool. You input your title into the tool, and it shows you what it would look like on Google.

This tag can appear in other places as well. Title tags are also displayed on tabs in the browser. Often, social media sites use title tags as the anchor text when a site is linked.

Don’t Forget The Content.

The content can never be overlooked. Creating high-quality, engaging content isn’t something you master overnight. Without quality, optimized content, the titles, URLs, and headers will have served no purpose.

The URL should point out the basic idea of the page, the title should give a more precise description of the content, and the content itself should serve a purpose to the reader.

There is often a fine balance required between these three components of SEO. Good search engine marketers can maximize these factors to their full potential. One such company that delivers high-quality results for their clients is Red Rain SEO. They are specialists in providing search engine optimization and online marketing services to local businesses in and around Dublin, Ireland. Red Rain SEO are experts in their field. For more information feel free to check out their youtube channel where you’ll find lots of great videos.

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Google Rank Brain Algorithm

Google has been using a technology they refer to as “Rank Brain” which is essentially a machine that aids in the delivery of search results.

You may have already read in the news about this in Bloomberg that discussed RankBrain. It is all about “machine learning” where a computer can teach itself to perform an action instead of it being programmed by a human.

rankbrain

Artificial Intelligence

What is considered to be true artificial intelligence? Artificial intelligence, or AI for short, is where a computer can be just as smart as a human being. This entails being able to take in information, acquiring new knowledge and has the ability to make a connection.

In reality though, true AI only exists in science fiction. You may remember the movie ExMachina where they created a robot that had true Artificial Intelligence.

So if were to look at the two, the differences between AI and Machine learning are few. The terms can be used interchangeably as these two concepts are very similar.

Is RankBrain now the format for Google Search?

Not exactly. Rankbrain is just part of Google’s algorithm that aids in the search process. Google’s actual algorithm is referred to as “Hummingbird” which you most likely have heard about before. From the news reports that have come out, it looks like RankBrain is part of the Hummingbird algorithm.

Think of Hummingbird as a car. A car is made up of many parts to make it work as one depends on the other. RankBrain is part of that car, so it relies on it to function properly. From what we understand from the Bloomberg article, RankBrain is only responsible for part of the Google search, so it cannot be the only search method that Google uses.

How are Signals Used for Ranking?

A signal is something that Google will use to determine what page gets ranked where. When Google spiders analyze a web page, the words on the page are a signal of what the page is about. If there are H1 tags, or letters in bold, that could be another signal related to text signals. All of these will add up to determine an overall score and rank a page accordingly. Of course there are many other signals involved to rank a page like being mobile friendly for example. This is another signal that Google will use.

The amount of signals that Google uses has been reported to be around 200 or more. So when you are trying to rank a web page, there are many factors to consider, not just your on-page optimization.

So What are the Most Important Signals?

According to sources, RankBrain is the 3rd most influential factor in Google ranking. It is hard to say what the top two signals are but from what we understand and what has been talked about in marketplace it’s still good old fashioned links and words. The links and quality of links still count, as Google used this to determine a pages relevance. The words on a page are also very important, as the two have to be relative and mesh somehow. All of this adds up.

Conclusion

With around two hundred ranking signals to think about when trying to optimize a page, the above should be considered. Stay relative to your topic, make sure your site gets good quality links and provide valuable content. Google is constantly evolving so if you stick to quality material you’ll benefit over the rest that don’t.

This article was contributed by Goliath Marketing – a Toronto based marketing consultant. You can also view them on Twitter and Facebook.

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Marketing Your Blog in a Saturated Niche

I want to start by saying that the reason a niche is saturated is usually because at one point or another it was a very popular way to make money online, or at least brought in a great deal of traffic. I am sure Darren Rowse thinks about his first time mentioning which blogs he made the most money on and dreads having mentioned it, as overnight a dozen blogs were created in the same niche and began competing with him.

So many bloggers though try to copy what bloggers are currently doing, and fail to realize that it took many steps to get the blogs to their current status, and without going through those steps, your blog probably won’t do very well.

Identify Your Competition

The first thing that I recommend bloggers do, no matter the niche they select is to locate all your competitors. They can be your largest sources for traffic as well as show you what you are up against.

One of the ways you can find out who your competitors are is through a Technorati search, or through search engine keyword searches.

Assess Their Weaknesses

Every site has its weakness and the trick to getting yourself a step ahead of your competition is to find where your competitors lack and fix that hole on your own blog.

You also will want to look at what makes each of your competitors do so well. Is it a professional design? Is it their long, detailed posts?

Promote Through Social Media

There are so many social media websites now, with sites in pretty much every niche and even if you write the best content in the world, it won’t matter until you can get people to read it. Promote your pillar articles as best you can, as often as you can. Early on in my sites, I received upwards of ninety percent of my traffic through social media sites like StumbleUpon, Reddit, and Sphinn.

Guest Posts

One thing many of your competitors aren’t doing is spending their free time on other blogs creating amazing content, and thusly promoting their own blog. This is something you can do, and it works rather effectively. You expose a large group of people to your writing style, and even better, your blog URL. It can be difficult, stressful, but the rewards can be quite numerous and you can really start to set yourself apart from your competition.

Network (Make Friends)

I would not have been able to even get my full time problogging job if it wasn’t for networking. Connecting with other people in the same niche, or different ones, can open up all types of opportunities. I have been able to learn new ways to promote my site, gain access to some private blog related communities and mailing lists, and all of these things have made my sites much more successful.

The easiest way to make friends is to comment on their blog, mention the great things others are doing in your blog, and contact them via their contact form if they seem like the type where that would be appropriate.

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