If you ask ten different people the most important part of their SEO campaign, you just might get ten different answers. This is in part because so much of the Google algorithm is kept secret. They only let you know little pieces of information that you can use to create properly optimized content and pages.
However, if you ask them the most important parts of a properly optimized web page, you would likely get similar answers. There are a few areas of every web page that must be optimized, and they are the URL, the title, and the content.
Optimizing a URL is one of the most important steps and the first step towards properly optimizing a web page. Choosing a URL that works for humans as well as search engines can be tricky. On one hand, short and sweet is considered beneficial. On the other hand, more companies are beginning to implement long-tail keywords in their URLs for better results.
Generally speaking, the simpler the URL, the better it is for humans. It makes it easier to read and easier to remember. However, you’ll want to include enough details in the URL so that they know what the page is about. You also have to consider the keywords you are trying to rank for. All of these factors must be weighed carefully.
The Title Tag.
The title tag is next in line and perhaps even more important. The title tag is shown on the search results page. It should be viewed as a very brief and accurate description of the content on the page. It is important for the readers as well as the search engines.
Only around 70 characters of a title will be displayed on Google. A title that is any longer is just wasted space. Google may not always display your title tag. They sometimes choose to display a different title under certain circumstances.
Moz has outlined a very basic formula for creating a title tag that delivers excellent results. It is “Primary keyword. Secondary keyword (or brand name)”. Of course, you may deviate from this formula for a little creative freedom.
If you aren’t sure if your title will be displayed properly on the Google search results page, you can use a free title emulation tool. You input your title into the tool, and it shows you what it would look like on Google.
This tag can appear in other places as well. Title tags are also displayed on tabs in the browser. Often, social media sites use title tags as the anchor text when a site is linked.
Don’t Forget The Content.
The content can never be overlooked. Creating high-quality, engaging content isn’t something you master overnight. Without quality, optimized content, the titles, URLs, and headers will have served no purpose.
The URL should point out the basic idea of the page, the title should give a more precise description of the content, and the content itself should serve a purpose to the reader.
There is often a fine balance required between these three components of SEO. Good search engine marketers can maximize these factors to their full potential. One such company that delivers high-quality results for their clients is Red Rain SEO. They are specialists in providing search engine optimization and online marketing services to local businesses in and around Dublin, Ireland. Red Rain SEO are experts in their field. For more information feel free to check out their youtube channel where you’ll find lots of great videos.